Project: Social Movement | Roles: Graphic Designer | Year: 2017
Healthy marketing tools
We created a myriad of marketing tools for the American Heart Association so they can activate this campaign from various outlets. Our visuals were heavily rooted from our campaign's mantra: Little steps. Big gains This dichotomy opened the possibilities for our audience to tag along and start journey to being healthy for good.
The marketing tools we provided the AHA were print ads, digital ads, keynote, social, video, activation stunts, infographics, email templates and a brand guide.
Social content for a social movement
Instagram and Facebook were our main social platforms. They covered a healthy size of our target audience. We blasted AHA's feed with messages that reflected the fundamentals of each pillar: Add Color, Move More, Eat Smart, Be Well. Because a big chunk of our audience were latinos, we also created posts for the Spanish-speaking community. Se habla español.
If it don't make dollaz, it don't make sense.
Because the American Heart Association is an NPO, we would often seek for sponsorship opportunities. We had tremendous success with our infographics and "stylized content" posters. By aligning our messages with other brands, we managed to rake in brands like Dr. Scholl's, Transamerica, CVS, Tylenol and more.
Personalized content
We developed an email template with lots of personalized content for each user. Depending on their age, health issues and fitness levels, we would feature content that best suited them.
Credits
Agency: Proof Advertising | CD: Craig Mikes | AD: Juan Roque | Copywriter: Jenna Lindstrom
